Content strategy

Content strategy

Comprehending your audience is fundamental to a robust content strategy, just as strategic planning for each phase of the buyer's journey is crucial.

Collaboratively, we will formulate a comprehensive strategy delineating the subsequent actions, channels, and target audiences.

The topics and themes covered in this project:

  • Audience personas
  • Who you want to target
  • Competitor analysis
  • Brand positioning and storytelling
  • Content marketing mission
  • Business case
  • Content benchmarking
  • Action plans
  • Next steps
  • Content backlog

This project will deliver the following outcomes:

A well-defined success strategy, audience personas, benchmarking, content backlog, and subsequent steps for progression.

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