Navigating through these tumultuous times poses challenges for businesses, particularly those reliant on travel, tourism, or retail. However, shifts in customer demand present an opportunity to strategize and expedite digital marketing efforts. Initiating with a comprehensive go-to-market audit, we aim to pinpoint the digital strengths and vulnerabilities of your business. We'll construct a framework to enhance awareness, fortify lead funnels, and ultimately expedite your online conversion. What specific areas does a go-to-market audit address?
Target Audience Profile
Assess your existing customer base and pinpoint potential growth opportunities by identifying new target audiences. How thoroughly do you comprehend your ideal customer? Understand their challenges, desires, where to find them, and their preferred communication channels. Utilize our Persona framework to research and quantify these new segments, translating them into incremental revenue for your business.
e-Commerce Audit
Welcome to the new normal, where businesses accustomed to face-to-face transactions and physical storefront sales are now compelled to shift towards online transactions. Many small and medium-sized businesses lack virtual stores or the means to conduct transactions online. This strategy aims to assess your capacity to automate purchases and facilitate online payments, minimizing barriers to conversions and sales.
Lead Funnels Audit
During times of crisis is the best time to double-down on your awareness and conversion campaigns. Your existing customers are your strongest advocates but do you have the processes in place to attract, grow and retain your new leads? This review will evaluate your acquisition strategies to attract new customers and automate the conversion process whilst setting up processes to reward customer loyalty.
Contact a specialist